Download or read book Using Information to Develop a Culture of Customer Centricity written by David Loshin and published by Elsevier. This book was released on 2013-11-22 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.