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For centuries a bastion of tradition and the jewel in the crown of French viticulture, Bordeaux has in recent years become dogged by controversy, particularly r
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Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challe
Language: en
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Type: BOOK - Published: 2008-12-30 - Publisher: Bloomsbury Publishing USA
Wine has been a beverage staple since ancient times, especially in Europe. Today's global wine business is thriving, and American consumption of wine has increa
Language: en
Pages: 99
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Type: BOOK - Published: 2015-10-01 - Publisher: Springer
Sustainable wine businesses are being crafted around the world, leaving the land in better shape for the next generation. In this book, four case studies reveal
Language: en
Pages: 208
Pages: 208
Type: BOOK - Published: 2008 - Publisher: Copenhagen Business School Press DK
"The enjoyable nectar of grapes and the business of bringing it to consumers have already had a long history, but never before has the wine industry seen so muc