Related Books

Where the Suckers Moon
Language: en
Pages: 504
Authors: Randall Rothenberg
Categories: Advertising
Type: BOOK - Published: 1994 - Publisher: Alfred A. Knopf

DOWNLOAD EBOOK

In this incisive and informative book, Randall Rothenberg, the former advertising columnist for The New York Times, gives readers a revealing view of inner dyna
Sucker Bet
Language: en
Pages: 338
Authors: James Swain
Categories: Fiction
Type: BOOK - Published: 2004-06-01 - Publisher: Fawcett

DOWNLOAD EBOOK

A hardened ex-cop, Tony Valentine now nabs hustlers who rob casinos, and the Micanopy Indian Reservation Casino in South Florida desperately needs his expertise
Watch This, Listen Up, Click Here
Language: en
Pages: 239
Authors: David Verklin
Categories: Business & Economics
Type: BOOK - Published: 2007-04-20 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers
Sign Wars
Language: en
Pages: 340
Authors: Robert Goldman
Categories: Business & Economics
Type: BOOK - Published: 1996-05-21 - Publisher: Guilford Press

DOWNLOAD EBOOK

Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But
Where the Suckers Moon
Language: en
Pages: 493
Authors: Randall Rothenberg
Categories: Business & Economics
Type: BOOK - Published: 1995-10-31 - Publisher: Vintage

DOWNLOAD EBOOK

"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of