Handbook of Services Marketing and Management

Author	: Teresa Swartz
Publisher	: SAGE
Total Pages	: 538
Release	: 2000
ISBN-10	: 0761916121
ISBN-13	: 9780761916123
Rating	: 4/5 (21 Downloads)

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Book Synopsis Handbook of Services Marketing and Management by : Teresa Swartz

Download or read book Handbook of Services Marketing and Management written by Teresa Swartz and published by SAGE. This book was released on 2000 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'

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