Download or read book How to Market Your School written by Johanna M. Lockhart and published by R&L Education. This book was released on 2010-12-16 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising.