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Language: en
Pages: 241
Pages: 241
Type: BOOK - Published: 2017-06-13 - Publisher: Random House
A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-bloc
Language: en
Pages: 241
Pages: 241
Type: BOOK - Published: 2017-06-13 - Publisher: Random House
A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-bloc
Language: en
Pages: 260
Pages: 260
Type: BOOK - Published: 2002 - Publisher: John Wiley & Sons
The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity and customer service.
Language: en
Pages: 306
Pages: 306
Type: BOOK - Published: 2005-06-10 - Publisher: John Wiley & Sons
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably,
Language: en
Pages: 304
Pages: 304
Type: BOOK - Published: 1999-07-15 - Publisher: Wiley-Interscience
In 1995, a small band of highly creative people who loved the work but hated the workplace established a company designed not only to get the most out of them,
